The corporate event bar checklist (steal this)

What every brand manager needs to lock in before the bar opens at your next launch.

Brand events live or die by the small details. Here's the bar checklist we run on every corporate booking:

✓ Branded coasters confirmed 14 days out ✓ Cocktail menu signed off by marketing ✓ At least one zero-proof option per page ✓ Mixologist briefed on brand do's & don'ts ✓ Welcome drink ready 30 minutes before doors ✓ GST invoice raised pre-event ✓ Photography moment locked in (the 'pour shot') ✓ Clear handover with venue F&B ✓ Backup ice & garnish supplies on-site ✓ Post-event consumption report within 48 hrs

Run this checklist and your bar will hum. Skip it, and you'll spend the night firefighting.